When is an ad not an ad? When it has no product to sell. A man leaves his house, gets into his Volkswagen Polo and drives to a busy café. Having parked the car, he opens his jacket to reveal a bomb strapped to his chest. His intentions are clear. However, when he detonates himself, the blast is absorbed within the body of the car. The suicide bomber dies as unscathed pedestrians walk calmly by. The Volkswagen logo appears on the screen along with the slogan: Small but Tough.
Viral Marketing
No comments:
Post a Comment